Jim McBrayer
Jim McBrayer
7 Simple Ways to Differentiate & Validate Your Solution
Because buyers are hardwired to make decisions by directly comparing their options, Program on Persuasion’s corporate sales training teaches how to position your solution as their best solution. We do this by segmenting this stage of the sales funnel into two steps, differentiation and validation. The seller’s responsibility at this stage in the business relationship […]
2 Simple Questions to Actually Transform Prospects into Buyers
In the Middle of the Sales Funnel, the Discovery phase, sellers help contacts assess their current situations. Once we have established ourselves as a think-partner and shared our intelligence during the beginning stages of the business relationship, we have earned the right to ask questions. Program on Persuasion’s corporate sales training has identified two types of […]
How to Craft an Awesome Business Proposal
Selling is about moving the buyers’ emotions. Appealing to emotions has everything to do with telling your story in the form of a proposal. The proposal is the Third Tool of Persuasion, and we use it at the Bottom of the Sales Funnel. Every presentation wants to persuade its audience to take action, even though […]
How to Boost Buyer Urgency in 2 Simple Questions
It’s not enough for the seller to see that they have a problem. They have to also realize that the problem is serious, and that it needs to be fixed immediately. This post shows how to develop that urgency without jeopardizing the business relationship: we develop urgency by simply asking the right questions. Program on […]
How to Win in the First Business Meeting
Before the buying process begins, the business relationship should focus on providing the customer with a think-partner. Program on Persuasion’s corporate sales training shows sellers like you how to create relevant rapport, deliver the promised value, and establish our credibility. Until we actually meet the buyers, we won’t know exactly what aspects interest them, but […]
5 Opportunities for When Your Buyer Says No
When buyers don’t agree to meet you, it’s because they think the you will waste their time. The key to securing the meeting is for the seller to have a Valid Business Reason for the meeting.
How to Persuade Prospects into Emotional Decisions
Author John Gardner once said, “Most ailing organizations have developed a functional blindness to their own defects.” The reason these organizations are suffering is not because they can’t resolve their own problems, but because they can’t see their problems. What organizations need is an expert who can see their defects and show the company’s […]
4 Secret Objectives that Change Your Prospect’s Mind
If your prospect already trusts you but they don’t see a need for change, your job as the seller is to create urgency. The best way to develop urgency is to optimize Program on Persuasion’s second tool of persuasion, the discovery question. These questions have four objectives that keep us on the fast-track to persuasion. This […]
Can I Move Prospects from Comfort Zone to Crisis Mode?
In order to sell, your client has to be in crisis mode, which means they have to make a decision. Inconveniently, not very many clients are already in crisis mode. So, to help your clients understand that they are unsatisfied, you (the seller) have to ask the right questions. This post details just what questions […]
Can I Make Prospects Decide with their Emotions?
In the words of John Gardner, “Most ailing organization have developed a functional blindness to their own defects. They are not suffering because they cannot resolve their own problems, but because they cannot SEE their problems.” In other words, organizations need an expert like you to identify their defects. Without you, those organizations won’t know […]