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WHO IS McBRAYER & ASSOCIATES


Who We Are, What We Are About

The most effective sales methodologies have changed over the years.
For sales leaders the question remains, “How do I create a competitive advantage?”

The Feature & Benefit Model, or product selling, gave way to the Consultative Model techniques, which focus on relationship, value-selling, and solution-selling. These sales strategies have their merits, they are just not as effective as they once were.

Today, a salesperson’s interaction with clients is more valued by the client than product quality, customer service, or price.
Today, the sales process is much more about the salespeople themselves than any other factor.
Today, even the question, “How do I persuade the customer to buy what I’m selling?” has changed.

At M&A, we have the new answers relevant for today’s market, and coming years.
Our mission is simple: To help your field sales organization become consistently remarkable by developing your salespeople into think-partners with their prospects, so that their wisdom and relationship becomes indispensable.

MEET THE TEAM

JIM MCBRAYER
CEO

McBrayer & Associates® was founded by Jim McBrayer in January 2009.

He served 21 years as an executive of a global manufacturer. During which, he studied what differentiates the top salespeople—those who consistently close deals—from those who do not.

MARY-KAY MCBRAYER
CURRICULUM DEVELOPMENT

Mary Kay McBrayer lives and works in Atlanta, GA. She has a Master’s in creative nonfiction from Georgia College & State University. She is a published author and is currently teaching at Kennesaw State University.