WHO IS McBRAYER & ASSOCIATES
Who We Are, What We Are About
The most effective sales methodologies have changed over the years.
For sales leaders the question remains, “How do I create a competitive advantage?”
The Feature & Benefit Model, or product selling, gave way to the Consultative Model techniques, which focus on relationship, value-selling, and solution-selling. These sales strategies have their merits, they are just not as effective as they once were.
► Today, a salesperson’s interaction with clients is more valued by the client than product quality, customer service, or price.
► Today, the sales process is much more about the salespeople themselves than any other factor.
► Today, even the question, “How do I persuade the customer to buy what I’m selling?” has changed.
At M&A, we have the new answers relevant for today’s market, and coming years.
Our mission is simple: To help your field sales organization become consistently remarkable by developing your salespeople into think-partners with their prospects, so that their wisdom and relationship becomes indispensable.
MEET THE TEAM
McBrayer & Associates® was founded by Jim McBrayer in January 2009.
He served 21 years as an executive of a global manufacturer. During which, he studied what differentiates the top salespeople—those who consistently close deals—from those who do not.
Mary Kay McBrayer lives and works in Atlanta, GA. She has a Master’s in creative nonfiction from Georgia College & State University. She is a published author and is currently teaching at Kennesaw State University.